The Responsible Mica Initiative is thrilled to officially unveil RMI’s new visual identity and website!
Rooted in a creative concept called “Fragments of truth,” the new design reflects RMI’s actions and the realities of the mica sector.
The fragmented shapes symbolize both the mica mineral itself and the many individual human stories touched by our work, conveying a message of responsibility and hope. These fragments, like pieces of a puzzle, also symbolize and reflect the collaboration of multiple stakeholders and activities that come together to achieve the mission of RMI.
The color palette has also evolved, with mineral-inspired ochre tones and warm accents that recall mica and its natural setting.
The textured and crackled appearance of the new RMI “M” logo continues the metaphor of the fragmented background to evoke both mica mining and processing. It also reinforces RMI’s singular focus on mica and the responsibility that RMI has taken on to address the social and environmental challenges linked to the mica sector which, as the fractured M suggests, still needs to be formalized and operate under a coherent system of programs and standards.
The typography reinforces this message: the font used for “Responsible Mica” is bold, steady, and solid, conveying reliability and structure, while the italics treatment of “Initiative” introduces a sense of movement and action moving forward.
Together, these elements express RMI as a collective movement for responsible mica. The new identity will be rolled out across all RMI materials, starting with this RMI relaunched website.
The website, for its part, now strikes a better balance between the two countries where RMI operates – namely India and Madagascar. It places greater emphasis on quantified impacts, as well as on the standards developed and implemented by RMI, with a constant commitment to ensuring the highest level of transparency for its various stakeholders
We warmly thank the Social Declik Team who has been working alongside RMI for several months to rebrand the Initiative’s identity and develop this new website.
